OK right now we know content material is king. Of course since we could creating our personal blogs, (remember blogs is short slang for Weblogs – which can be what their “formal and official” name is), most of our details is going to be “unique” and “Original”. Yet once in a while, since i’m only human, and since we all simply cannot “create” more and more facts, we is going to copy info from other internet sites. That is cool. There is no problem with that, EXCEPT IF, you decide that “copying” and/or “linking” is simply better and forego writing anything.
Now let me make this very clear. If you are providing a service to the people, where your primary business is always to offer out links to other places exactly where people could get information, in other words you are a repository where people come to get links, because you already would all the investigate – that may be fine. Since what you will loose in articles, you will cosmetic in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE ARRIVES AT – EVEN MORE EYEBALLS – MORE PERSONS VISITING. And content is definitely not the sole parameter an Search Engine examines. Not with a long taken.
This is certainly a critical indicate keep in mind. All sorts of things we will certainly talk about, every method, by content to email to lists to whatever, has nevertheless one objective in mind. To consistently and constantly maximize and build your site “hits”. To ensure you have an ever-growing “fan” club “motivated” because of the system you are providing, to come back. So please differentiate between your end goal and the methods. Content (discussed within our first article) is a technique towards the aim of getting listed in a good placement on a search engine, and the target is to experience people use and arrive to your web page or blog page, and generate a “buzz” about it. (We is going to talk about this much later inside our series. )
Let us return to content for a moment. Below we are discussing something that almost all writers find out about and are knowledgeable about. Text, sayings, phrases. Classic, unique text message.
So to be able to continue on our very own fairly rational path, we will now focus on the “text” and what has to be in it. Which brings us towards the subject of “keywords”. Just before explaining just what these are and either their importance or total invalidity and worthlessness these days, (and this is on with debate) allow us to define keywords more properly.
If you have a website selling your hair beauty helps, you will want to sell your materials writing articles around the things you are selling. Certainly if you compose something about the between different types of dish washers, this is not going to relate to the “subject matter” and content of your site. So you will certainly write articles or blog posts around your hair supplies. You are going to write articles on great hair care, to be able to dye your mane, how to get reduce split-ends, when to shampoo or conditioner etc . etc .
Our magic hair site is called “Hair Is Certainly not Forever”. But this is the site at the moment and we will keep it as we go along. hairisnotforever also offers a blog page. This blog we will contact “SilkyFairHair” and we will put it, for the sake of our case in under the name of the proprietor who’s aptly known as Mr. Neither Hair. Right now we have as follows:
1 . Web page – Your hair Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL is usually fictional)
These kinds of names Are necessary and so are the URL’s. (URL stands for Universal Resource Locater). So wear them mind even as go along through these articles especially when I get to the article at the importance of choosing the best name.
Hence Mr. Nor Hair wonderful wife, Mrs. Purple Curly hair work together. They create the website, get all the necessary stuff to sell a thing on it, write a couple of articles or blog posts about frizzy hair and relax and wait for a people to come beating all their “virtual” door down. Very well as we state in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you say in British, “Knock. Hit. Good Morning! Any person Home? ”
Okay the head of hair couple learn about keywords. Hence they create articles through which EVERY word has the term hair in it (or balding). But hair is the name of the game. They make sure their content is basic, and once they have written two HTML internet pages of your hair articles, smartly placed by their cousin the graphic musician (who is normally bald) throughout the advertisements for the purpose of hair companies now they think they are done!
Woah! Not by a PROLONGED SHOT! And here is exactly where it gets depressing for the purpose of the uninformed and non-dedicated people.
Let us deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, categories. A key word is something which the search engine will look for and validate (in our day), to use as one of many parameters about how to list your site.
The keywords all of us refer to are in two distinct and totally different spots. The initial in the site header belonging to the site. in what is known as the section intended for “meta” tags. We definitely will deal with meta tags in a numerous article, nevertheless let us only say these are generally the keywords most search engine look for (with their “bots”) when visiting your webblog. An example coto tag for the purpose of keywords on our site may be like this:
Again inside our article(s) upon meta tags we all will talk about these keywords, and meta tags, but for today take that as a presented these are a number of the keywords that is to be in the traguardo tag.
When the Search Engine technology first shot to popularity and the meta tag were integrated, the keywords tag was critical. Search Engines looked at the keywords in the meta point and suspected that was what the web page was about and listed the web page under many keywords. This was caught on to immediately, and humans becoming the crafty devils they are really, began listing keywords that had nothing to do with the sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Visits & Eyeballs)
So porno sites especially, adopting this as yet another “fool the engine” approach, would set keywords like “hair”, “technology” etc . within their meta tags, and provide the site a great innocuous brand and bam !, more traffic.
Therefore in the never-ending battle Search Engines caught upon, and did a few items. They deprecated the importance from the keywords inside the meta tags regarding to their methods, UNLESS this article on the site truly did meet the keywords. Of course , this did not include enough since porn sites will put “real” articles around their particular stuff. I will give you a GENUINE example which I find funny, but it is incredibly serious.
In one of my personal posts in the blog, you can watch my biography which is noticed by search engines. The other day I actually received an email from an oldtime flame of mine expressing “I freaked out. I just googled you, under Wyatt Gross Copy writer, and you are linked with a site regarding tushy’s! ” So I travel and Google it, and sure enough in like the 6th position are these claims: “Ted Gross’s Unofficial Bio – The Real Version simply by Tushy” not to mention I just click and get led to another site (no url right here as I usually do not want to publicize that site for the purpose of obvious reasons) and I come to a porn site which in turn ripped off, of all the content to the internet, MY profile set around their porn campaigns. UGH! However, you see that is normally how handy people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. But keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two scenarios: 1 . You could have keywords in your meta tag (and you need to have them! ) The little Search Engine “bot” (that is a software application whose job it is to travel around the Net, never rests and never feeds on and gets into all those porn sites also!, and covers information on ALL sites so the information can be categorized), comes to our web page of hairisnotforever and scans the keywords on the web page. Then this little android makes a overview of the webpage. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff on your own site. (Remember Search Engines tend “see”, they can be NOT vision (males will be visually focused not Search engines like google! ) consequently graphics are definitely not taken into account unless you use the betagt tag. ) The algorithms get more and even more sophisticated as time goes on and they seek out content, keywords, phrases and so forth (Remember original content! )
2 . You may have no keywords in your meta tag therefore the engine merely looks at your content.
So each of our happy few figures ok lets put the word mane say, in every sentence in least 3 times. NO! Do do that. Overuse of a key phrase is a red-flag to a Google search and you will be punished for it! It ought to be used and used usually, but NOT overused.
Now when you Google designed for hair products using the expression “balding”, the Search Engine has the keyword, and relying on a million guidelines decides what position with the specific keyword, hairisnotforever will have, and feeds it out.
Therefore our few figures maplegrowthpartners.com the particular hell. We will also promote mascara, and put in a picture advert and the word wimpernfärbung in their keywords, without having any kind of content for this. Well then will most likely be listed since the last in the last with the last for anyone looking for “mascara”. So because of this lesson the formula can be:
“Content+Keywords in the content+Keywords in Meta tag. ”