Okay right now we know content is king. And lastly since people are creating our very own blogs, (remember blogs is normally short slang for Websites – which can be what all their “formal and official” name is), almost all of our facts is going to be “unique” and “Original”. Yet regularly, since we have become only human, and since we all simply cannot “create” more and more facts, we can copy details from other websites. That is great. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing nearly anything.
Now let me make this obvious. If you are giving a service to people, where most of your business is usually to offer away links to other places wherever people can get information, therefore are a repository where people come to get links, because you already do all the investigate – that may be fine. Mainly because what you will loose in content, you will make-up in “eyeballs” and “hits”. Remember the end result of good search engine rankings is just that. MORE BITES – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is usually not the only parameter a great Search Engine examines. Not with a long shot.
This really is a critical point to keep in mind. Everything we might talk about, every method, by content to email to data to whatsoever, has although one objective in mind. To consistently and constantly enhance and build your site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the assistance you are providing, to come back. So please differentiate between end goal as well as the methods. Content (discussed in our first article) is a method towards the objective of getting listed in a good status on a google search, and the aim is to possess people employ and come to your web-site or weblog, and build a “buzz” about this. (We should talk about that much later inside our series. )
Let us return to content to get a moment. Here we are discussing something that all writers know about and are acquainted with. Text, words, phrases. Main, unique textual content.
So to be able to continue on our personal fairly logical path, we will now give full attention to the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Before explaining just the thing these are and either their importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more properly.
If you have an online site selling locks beauty aids, you will want to offer your materials writing articles around whatever you are selling. Obviously if you create something about the difference between the latest models of of dish washers, this is not likely to relate to the “subject matter” and content material of your web page. So you might write content around flowing hair supplies. You are likely to write content articles on great hair care, approach dye nice hair, how to get rid of split-ends, how often to shampoo or conditioner etc . etc .
Our magic hair site is called “Hair Is Certainly not Forever”. Nonetheless this is our site at the moment and we will retain it as we complement. hairisnotforever also offers a blog page. This blog we will call up “SilkyFairHair” and we will put it, with regard to our example in under the proprietor who’s aptly named Mr. Nor Hair. Right now we have the following:
1 . Web-site – Hair Forever snabel-a 2 . Weblog – SilkyFairHair @ (this URL is usually fictional)
These names Are very important and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind as we go along through these articles particularly if I go to the article to the importance of finding the right name.
Consequently Mr. Nor Hair fantastic wife, Mrs. Purple Head of hair work together. That they create the web page, get each of the necessary products to sell anything on it, create a couple of content about frizzy hair and relax and wait for the people to arrive beating their “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or perhaps as you claim in English, “Knock. Knock. Good Morning! Any person Home? ”
Okay the head of hair couple find out about keywords. Thus they produce articles through which EVERY term has the expression hair in it (or balding). Nonetheless hair is the name of the video game. They make sure their content material is initial, and once they have written two HTML internet pages of head of hair articles, strategically placed by way of a cousin the graphic musician (who is bald) around the advertisements pertaining to hair products and now they think they are carried out!
Woah! Not by a LONGER SHOT! And here is exactly where it gets depressing just for the uninitiated and non-dedicated people.
Allow us to deal with the “keyword” issue. Keywords are like indices or if you wish, categories. A key word is something which the search engine looks for and validate (in our day), to use as one of many parameters concerning how to list your site.
The keywords all of us refer to happen to be in two distinct and totally different areas. The 1st in the web page header of your site. in what is known as the section meant for “meta” tags. We will certainly deal with the meta tag in a distinct article, even so let us just simply say these are the keywords most internet search engine look for (with their “bots”) when visiting your web site. An example destinazione tag pertaining to keywords about our internet site may appear like this:
Again within our article(s) on meta tags we will go over these keywords, and meta tags, but for nowadays take that as a presented these are a number of the keywords that is to be in the coto tag.
When the Search Engine technology first became popular and meta tags were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta label and suspected that was what the web page was about and listed the website under the ones keywords. It was caught on immediately, and humans staying the crafting devils they are, began itemizing keywords that had nothing to do using their sites to be able to drive traffic to the site. (Remember – the end result is the oh-so-important one: Hits & Eyeballs)
So porn sites specifically, adopting this kind of as yet a second “fool the engine” approach, would place keywords like “hair”, “technology” etc . into their meta tags, and offer the site a great innocuous name and bam !, more traffic.
Therefore in the limitless battle Search engines like google caught on, and performed a few stuff. They deprecated the importance of this keywords in the meta tags as per to their algorithms, UNLESS this on the site essentially did match the keywords. Of course , this did not include enough mainly because porn sites will set “real” content around the stuff. I will give you a REAL example that we find funny, but it is extremely serious.
In a single of my personal posts in the blog, you’ll my bio which is acquired by search engines. The other day I received a message from a well used flame of mine expressing “I freaked out. My spouse and i googled you, under Ted Gross Copy writer, and you are linked to a site about tushy’s! inch So I go and Yahoo it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Bio – The true Version by Tushy” and definitely I just click and acquire led to an additional site (no url below as I tend not to want to publicize that site meant for obvious reasons) and I arrive to a porn site which usually ripped off, of all the content relating to the internet, MY PERSONAL profile to get around their particular porn advertising. UGH! However you see that is definitely how crafting people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Yet keep it in mind. )
Okay now what happens — not in theory but in practice.
Two situations: 1 . You could have keywords in the meta point (and you need to have them! ) The little Internet search engine “bot” (that is a computer program whose job it is to travel around the Internet, never sleeps and never consumes and enters all those adult sites too!, and covers information on PRETTY MUCH ALL sites hence the information can be categorized), goes to our site of hairisnotforever and flows the keywords on the page. Then this little bot makes a overview of the web site. Then the methods take over and match the keywords inside the meta tags to the text and stuff in your site. (Remember Search Engines typically “see”, they may be NOT video or graphic (males are visually oriented not Search engines like google! ) and so graphics are not taken into account if you do not use the oll tag. ) The methods get more and even more sophisticated as time goes on and they search for content, keywords, phrases etc . (Remember basic content! )
2 . You have no keywords in your coto tag hence the engine just simply looks at your articles.
So the happy few figures ok lets position the word frizzy hair say, in every single sentence in least 3 x. NO! Can not do that. Excessive use of a keyword is a red-flag to a Internet search engine and you will be penalized for it! It should be used and used frequently, but NOT over-used.
Now at the time you Google with regards to hair items using the term “balding”, the major search engines has the key phrase, and dependant on a million variables decides what position while using specific key word, hairisnotforever may have, and passes it out.
And so our few figures biosynchron.org what the hell. All of us will also offer mascara, plus they put in a photo advert and the word wimpernbetonung in their keywords, without having any content for it. Well then for being listed as the last from the last with the last for everyone looking for “mascara”. So because of this lesson the formula is:
“Content+Keywords inside the content+Keywords in Meta tag. ”