Alright so now we know content material is king. And since were creating our own blogs, (remember blogs is short slang for Weblogs – which can be what all their “formal and official” name is), the majority of our info is going to be “unique” and “Original”. Yet once in a while, since were only man, and since we simply cannot “create” more and more facts, we is going to copy facts from other websites. That is fascinating. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and forego writing nearly anything.
Now allow me to make this apparent. If you are giving a service to people, where your main business is to offer out links to other places exactly where people could get information, in other words you are a repository where persons come to get links, because you already performed all the groundwork – that may be fine. Since what you will loose in articles, you will compose in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE TRAFFIC – MORE EYEBALLS — MORE PERSONS VISITING. And content is not the sole parameter a great Search Engine looks at. Not by a long shot.
That is a critical point to keep in mind. The whole thing we will talk about, just about every method, out of content to email to data to whatever, has nonetheless one objective in mind. To consistently and constantly increase and build your web site “hits”. To make sure you have a great ever-growing “fan” club “motivated” because of the services you are selling, to come back. Therefore please differentiate between end goal plus the methods. Content (discussed within our first article) is a technique towards the target of getting classified by a good situation on a google search, and the objective is to contain people work with and arrive to your web-site or blog page, and create a “buzz” about it. (We can talk about that much later in our series. )
Let us get back on content for any moment. In this article we are speaking about something that all writers find out about and are familiar with. Text, sayings, phrases. Initial, unique text message.
So to be able to continue on our fairly logical path, we all will now pay attention to the “text” and what has to be in it. Which will brings us to the subject of “keywords”. Before explaining just what these are and either their very own importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more cautiously.
If you have a site selling hair beauty aids, you will want to promote your materials writing articles around what you are selling. Clearly if you produce something about the difference between the latest models of of dish washers, this is not gonna relate to the “subject matter” and content of your web page. So you definitely will write article content around flowing hair supplies. You will write content on good hair care, means dye hair, how to get eliminate split-ends, how often to shampoo etc . etc .
Our magic hair site is called “Hair Is Not really Forever”. But this is our site for the moment and we will maintain it as we go along. hairisnotforever even offers a weblog. This www.ultimafaza.ro blog all of us will call up “SilkyFairHair” and we’ll put it, for the sake of our case in under the name of the proprietor who’s aptly named Mr. Nor Hair. Right now we have the following:
1 . Web Site – Locks Forever snabel-a 2 . Blog – SilkyFairHair @ (this URL can be fictional)
These names Are crucial and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind as we go along through these articles specially when I reach the article in the importance of discovering the right name.
Thus Mr. Nor Hair fantastic wife, Mrs. Purple Scalp work together. That they create the internet site, get every one of the necessary stuff to sell a thing on it, write a couple of articles or blog posts about curly hair and sit back and wait for the people to arrive beating the “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you state in English language, “Knock. Knock. Good Morning! Any person Home? inch
Okay the head of hair couple learn about keywords. Therefore they build articles through which EVERY sentence has the word hair in it (or balding). But hair is the name of the video game. They make sure their articles is original, and once they may have written two HTML web pages of curly hair articles, smartly placed by way of a cousin the graphic artist (who is normally bald) around the advertisements with regards to hair products and now they think they are performed!
Woah! Certainly not by a PROLONGED SHOT! And here is exactly where it gets depressing for the purpose of the uninformed and non-dedicated people.
Allow us to deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, groups. A key word is something that the search engine can look for and validate (in our day), to use as one of many parameters about how to list your site.
The keywords we refer to happen to be in two distinct and totally different areas. The first in the page header belonging to the site. in what is known as the section pertaining to “meta” tags. We is going to deal with the meta tag in a diverse article, even so let us simply just say they are the keywords most search results look for (with their “bots”) when visiting your internet site. An example meta tag with regards to keywords about our web page may seem like this:
Again inside our article(s) in meta tags all of us will go over these keywords, and meta tags, but for at this moment take this as a presented these are a number of the keywords that will be in the coto tag.
If the Search Engine technology first shot to popularity and meta tags were put in place, the keywords tag was critical. Search engines like google looked at the keywords inside the meta tag and thought that was what the site was about and listed this website under those keywords. This was caught to immediately, and humans getting the handy devils they are, began placement keywords that had nothing to do with the sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Strikes & Eyeballs)
So porn sites especially, adopting this as yet a further “fool the engine” approach, would put keywords like “hair”, “technology” etc . to their meta tags, and present the site an innocuous brand and voila, more traffic.
Consequently in the limitless battle Search engines like google caught in, and performed a few stuff. They deprecated the importance from the keywords in the meta tags in accordance to their methods, UNLESS a few possibilities on the site actually did meet the keywords. Of course , this did not include enough seeing that porn sites will place “real” content material around their stuff. Let me give you a ACTUAL example which I find funny, but it is very serious.
In one of my own posts in the blog, you will notice my bio which is found by search engines. The other day I received a message from an ancient flame of mine stating “I freaked out. I actually googled you, under Wyatt Gross Article writer, and you are linked to a site about tushy’s! inch So I choose and Google it, and sure enough in like the 5th position is: “Ted Gross’s Unofficial Bio – The actual Version simply by Tushy” not to mention I click and acquire led to an additional site (no url right here as I tend not to want to publicize that site to get obvious reasons) and I come to a adult site which ripped off, of all the content relating to the internet, MY profile to place around all their porn advertisements. UGH! However, you see that can be how crafty people are!
(Here we are never going to talk about “splogs” – which means “spam blogs” yet. But keep it in mind. )
Okay ok now what happens – not in theory but in practice.
Two situations: 1 . You have keywords in your meta point (and you ought to have them! ) The little Internet search engine “bot” (that is a computer program whose work it is to travel and leisure around the Net, never sleeps and never consumes and enters all those adult sites also!, and covers information on ALMOST ALL sites hence the information could be categorized), concerns our web page of hairisnotforever and reads the keywords on the site. Then this kind of little robot makes a overview of the website. Then the methods take over and match the keywords in the meta tags towards the text and stuff in your site. (Remember Search Engines tend “see”, they can be NOT image (males happen to be visually oriented not Search engines like google! ) thus graphics are not taken into account if you do not use the oll (derb) tag. ) The methods get more plus more sophisticated as time goes on and they search for content, keywords, phrases and so forth (Remember classic content! )
2 . You may have no keywords in your destinazione tag so the engine just looks at your content.
So each of our happy few figures ok lets place the word wild hair say, in every sentence in least 3 times. NO! Typically do that. Excessive use of a key word is a red-flag to a Search results and you will be punished for it! It ought to be used and used usually, but NOT overused.
Now at the time you Google for the purpose of hair products using the term “balding”, the major search engines has the key word, and based upon a million guidelines decides what position to that specific key word, hairisnotforever may have, and feeds it out.
Thus our few figures the actual hell. We all will also sell mascara, and put in an image advert and the word wimpernbetonung in their keywords, without having any content correctly. Well then is going to be listed when the last from the last within the last for anybody looking for “mascara”. So in this lesson the formula is usually:
“Content+Keywords inside the content+Keywords in Meta draw. ”